Scientific Advertising. by Claude C. Hopkins. Thanks for Sharing! You submitted the following rating and review. We’ll publish them on our site once we’ve reviewed them.
Barry Densa gave you a good list notable are Vic Schwab, Robert Collier, Claude Hopkins, and John Caples (edition three).
Scientific Advertising is a snapshot of American society in 1923: through any modern lense, much of the language used and assumptions made are sexist and outdated. Even.
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Claude Hopkins – Scientific Advertising. Download File == > Scientific Advertising. Download The Ultimate Swipe File Collection.
In chapter 3 Claude Hopkins tells you about a common multi-million dollar mistake made in advertising.
Being selfish. Advertisers still make the same mistake to this day. Have you realized how a TON of advertisers bombard you with information about their “company ethos” or.
Claude C. Hopkins. One of the greatest copywriters of all time, Claude Hopkins invented sampling, risk-free trials, money-back guarantees, market testing and other breakthrough advertising techniques. His findings have done more for direct marketing than any other copywriter in the history of advertising.
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– Claude Hopkins “Let’s say you have $1,000,000 tied up in your little company and suddenly your advertising isn’t working and sales are going down. And everything depends on it.