Bullets are everything. Ken McCarthy, he has a really good take on this I think. He’s like the most important skill to learn in copywriting is bullets even if you’re not writing bullets for your ad, everything is really chunked down into bullets, little sound bites. A whole ad can just be a bunch of bullets thrown together in a paragraph.
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John Carroll University Magazine Fall 2006;.
Bill and I have a picture to prove that we were there! What happened to the other seven that are still around? Ken McCarthy’s wife was very ill at that time and Marie (Tighe) McCarthy died shortly after our reunion.
Jim hill, Bill Marks, tom McGann, tom tully, Jim atten, John o’Brien, Mike.